Once you get underway, you’ll want to get the word out about your inclusive employment initiative—talking about your program’s goals and your progress are important for your program’s success. As you develop your communications plan, you’ll need to consider your different audiences and tailor your messages for the specific point of view and concerns of each one. We’ve identified 15 potential internal and external audiences you may be talking to:

Internal Audiences

  • Executive leadership
  • Managers and team leads
  • Employees at large
  • Site leadership
  • Frontline supervisors
  • Union leadership
  • Employee resource group

 

External Audiences

  • Local and area public school systems
  • Vocational rehabilitation partners
  • Provider agencies (when applicable)
  • Local government
  • State government
  • Corporate customers
  • Individual customers
  • Local media

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